E-LIFE BRACING

A hybrid B2B and B2C commerce platform connecting consumers, healthcare professionals, wholesale buyers and internal administrators.

Overview

A hybrid B2B and B2C commerce platform connecting consumers, healthcare professionals, wholesale buyers and internal administrators.

Multi-role architectureB2B and B2C commerceRole-based dashboards

The Problem

Brace fitting and ordering spanned consumers, healthcare professionals and wholesale buyers, each forced into disconnected purchasing paths with no shared product or order record.

The Strategy

Build a single role-aware platform - public e-commerce for consumers, professional accounts for clinicians, and wholesale purchasing for buyers - unified under one catalog and admin console.

The Outcome

A live hybrid commerce platform serving consumers, professionals and wholesale buyers side by side, with role-specific dashboards, consultation workflows and centralized product and order management.

Capabilities Delivered

Public e-commerce

Professional accounts

Wholesale purchasing

Product management

Order management

Consultation workflows

Role-specific dashboards

Administrative controls

Industry

Medical devices and DME commerce

Who it serves

ConsumersHealthcare professionalsWholesale buyersAdministrators

Core workflows

Public e-commerce checkout

Professional account ordering

Wholesale purchasing

Consultation workflows

Product and order management

Key technical decisions

Single catalog shared across B2C, professional and wholesale roles
Role-aware dashboards and permissions

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